What a refreshing tone to start this year off - especially this year. The name "Sue" got two strongly named players, a T-Rex at the Field Museum in Chicago and Toppling Goliath, a brewery in Iowa into an almost-legal-chest-thumping-match. The Museum has a trademark registration for SUE AT THE FIELD MUSEUM CHICAGO to cover merchandise (e.g. shirts). Toppling Goliath has a trademark registration for PseudoSue for Beer, the label for which shows a roaring T-Rex. Local Chicagoans love their SUE especially when she is all dressed up to cheer teams.
After much discussion, it was refreshing to learn that the Museum and the Brewery have decided to work together and form a great partnership.
Cheers to that!
After much discussion, it was refreshing to learn that the Museum and the Brewery have decided to work together and form a great partnership.
Cheers to that!
For more, read the article by Timothy Geigner.
No comments:
Post a Comment