In Experience Hendrix, LLC, v. Electric Hendrix, LLC at issue is trademark infringement, dilution by blurring and by tarnishment of the marks JIMI HENDRIX, JIMI HENDRIX ELECTRIC or JIMI HENDRIX ELECTRIC VODKA
Hendrix’s estate control passed from his father to his sister, Janie Hendrix. She filed a suit against Craig Dieffenbach, CEO of Hendrix Electric, who has claimed that using Hendrix’s image on a Vodka bottle is ideally associated with the spirit of Hendrix. Janie Hendrix, who claims to own much of the estate’s trademarks, has protested to the use of “very similar, if not exact” trademarked images of Hendrix on a bottle on Vodka (Jimi Hendrix’s headshot, a signature and the slogan “A JIMI HENDRIX FAMILY COMPANY”) and the suggested sponsorship.
Hendrix’s estate control passed from his father to his sister, Janie Hendrix. She filed a suit against Craig Dieffenbach, CEO of Hendrix Electric, who has claimed that using Hendrix’s image on a Vodka bottle is ideally associated with the spirit of Hendrix. Janie Hendrix, who claims to own much of the estate’s trademarks, has protested to the use of “very similar, if not exact” trademarked images of Hendrix on a bottle on Vodka (Jimi Hendrix’s headshot, a signature and the slogan “A JIMI HENDRIX FAMILY COMPANY”) and the suggested sponsorship.
No comments:
Post a Comment