The allegations are that since Woody Allen does not endorse any products or services in the US, the utilization of "his image and identity in total disregard to his rights of privacy and publicity, his exclusive property rights and personal rights in, and the use of his image and likeness" are "egregious and damaging." Claiming a violation of Section 50 (Rights of Privacy) and 51 of the Civil Rights Law in New York, Allen intends to disgorge the profits earned by American Apparel Inc. ( AAI ) from such allegedly 'unlawful use of image for advertising purposes' which purport his 'commercial endorsement.'
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