Tuesday, November 18, 2008

Jones Day v. Block Shopper

I'm taken aback. When this case was first reported, I thought the matter was so straight forward that it was not be worth discussing. Lo-n-behold! Maybe I was quick to dismiss. No actually I take that back. I was not quick to dismiss; Judge John Darrah was!
In Jones Day v Block Shopper, BlockShopper, a website that reports on the latest occurring real estate transactions, used the word Jones Day in the headline and linked to the names of two Jones Day employees (on the Jones Day website) who bought real estate. Jones Day alleged service mark infringement, false designation of origin, service mark dilution and Illinois State Statute violations.
Jones Day alleged that the use of its marks in "connection with a real estate advertisement scheme is likely to deceive and cause confusion" as to source of origin. Really?!
A defense to trademark dilution is fair use. Trademark law takes its rules from First Amendment principles. Thus, trademark fair use permits use of another's mark for news reporting or commentary purposes. Trademark fair use does not hold water if the use of the mark is actually confusing to consumers. BlockShopper argued that Jones Day did not sufficiently plead dilution. However, the Court sided with Jones Day's argument that the deeply embedded linking is sufficient to create a connection between the two and create a false impression of affiliation/sponsorship. Jones Day, citing A.A. General v Chrysler, supported its dilution claim on the following elements:(1) Plaintiff's mark is famous, (2) defendants adopted use of the mark after the plaintiff's mark became famous, (3) defendant diluted plaintiff's mark & (4) defendant's use in commercial and in commerce. The Court felt that the defendants acts do not fall within the statutory exception and thus denied their claim to dismiss Jones Days' dilution claim.
I'm not quite convinced. On a basic level - hyperlinking does not always cause sponsorship and this might be a good example. Will consumers really be confused?Jones Day protested to the use of its name in the headline and the linkage citing sponsorship confusion issues. I'm troubled. Shall we start talking like kids do in Harry Potter books referring to Voldermort - The one who should not be named. How is one supposed to refer to another without using their name?
Links:

Friday, November 14, 2008

Avatars hath arrived!

You would think that with an economy spiraling downwards, proactively protecting your trademarks in the real would be enough. Not really. Think more on the lines of seriously expanding the list. Enter Second Life.

USPTO approved the registration of Aimee Weber, an Avatar, in Int'l Class 042 as "Computer programming services, namely, content creation for virtual worlds and three dimensional platforms."

So what is interesting is that a trademark right created for use in the virtual world satisfies the "use in commerce" requirement under the Lanham Act and is now enforceable outside of the virtual world. A trademark owner in the physical world can also now hunt down the trademark infringers in Second Life. Companies such as Reuters, Reebok, Warner Music etc set up virtual stores in Second Life long ago. With a convertible currency, identifiable losses and often times blatant instances of dilution, proactively protecting trademarks in this virtual world is a real problem.

Links:
Virtually Blind - Interview
Virtually Blind - Instances of Trademark Infringement

Thursday, November 13, 2008

Lexicon on Appeal

Anthony Falzone has appealed the Courts decision to permanently enjoin production of the Lexicon. The Lexicon, a purported reference book, was denied publication rights because it was not a fair use of the Harry Potter novels. That decision was made in September and I wrote about it here. The matter is now on appeal.

Wednesday, November 12, 2008

Lego: Bent out of Shape on EU ruiling

Lego trademarked its ""studs and tubes" interlocking brick system" in 1999. In 2004 the EU Court cancelled the registration after opposition from Mega Brands, Inc., Lego's competitor in this field.
Lego argued that its "studs" on the blocks were highly distinctive. The EU Court, interpreting the Directive 89/104, stated that its shape in not trademarkable. The EU Directive and the CTMR give a clear ground for invailidating a trademark i.e.:
  • if the shape results from the nature of the goods themselves, or
  • the shape is necessary to obtain a technical result, or
  • the shape gives substantial value to the goods

(See Article 31(e), Directive; Article 7(1)(e), CTMR)

Lego's building blocks have two rows of knobs or "studs" on the top level. The Agency held that these "studs" are "utilitarian" and "not identifiers of source." (See Bloomberg)

Mega Brands, Inc. has similarly stituated knobs on its blocks. Infact, a comparitive image is provided below.
Source: Wikipedia
Mega brands also has blocks the studs in which are rounded. See here.
A previous ruling in Royal Philips Electronics v Remington clarified that a shape which offers a technical solution is not trademarable. A "techinical solution or functional characteristic of a product" cannot protected as a trademark if it stands to undermine competition and public interest. A trademark that has been refused registration under Article 3(1)(e) cannot be registered having later "acquired distinctiveness". This exception is available only to trademarks refused registration on grounds available under Article 3(1)(a)-(d). A protection extended to a technical solution within a product would make it inherently safe from competitive products, and thus go against public interest. The availability of more shapes for that same technical solution is not sufficient ground to overcome invalidity of registration based on Article 3(1)(e). This is because there might only be a few other shapes, ergo - cumbersome process and a wholly unsuitable alternative.
Though Lego has appealed the decision, based on precedent and the Directive, the argument that the Lego's "studs" are "highly distinctive", might face a second rejection.

Wednesday, October 29, 2008

Google Settles: Book Scanning Operation in full swing?...almost

On Tuesday, a settlement between the Google and the book publishers and authors came through after Google's controversial run with the Book Search program. The Authors Guild and Association of American Publishers had filed independent class action lawsuits wanting injunctive relief. They claimed large scale copyright violation and a potential loss of their eBook market. See here.
The settlement, awaiting court approval, is aimed to "breathe new commercial life into ...out-of-print Books, and to provide an innovative marketing tool for authors and publishers of in-print Books." Specifically, Google will be permitted to sell subscription to its Digitized Book collection or simply provide anytime access to millions of books, which it will make available virtually.
For showing snippets of books that are copyright protected and in print, permission of the Right holders is required. Snippets implies "three or four lines of text from a Book ...with up to three snippets per user for that Book." If Google wants to show more than snippets of such books, it will still need to get the Right holder's permission. Google will also have permission to make available out of print books. This has gotten a favorable response because it increases the longevity of books that were not in demand and thus out of print. Needless to say, books in the public domain will be have their entire content displayed. The concern however is the problem this arm of the settlement will have on orphan works. Right holders can opt out of this Settlement altogether, and the deadline for it is April 05, 2011.
Libraries, by signing Google's Digitization Agreement, will provide their books to be converted to a digital medium. A prerequisite will be getting the Right holder's assent. An interesting outcome of this lawsuit is that Google will be funding the Book Registry. The Registry will keep a list of books, the right holders list and instructions for exclusion or inclusion of Books.
However, this settlement is going to leave a significant question unanswered -was the unauthorized scanning of books permissible as fair use?
I don't think so. I guess the attitude is that since digitization seems as inevitable as tomorrow, might as well ride the wave...
Links:

Wednesday, October 22, 2008

Prioritizing Resources and Organization for Intellectual Property Act

The Pro-IP Act was singed into law on October 13, 2008. Some of the highlights include:
  • Amendment of Sec. 410, Copyright Act:

By way of Sec. 410 of the Copyright Act, the Registrar of Copyrights examines and determines whether particular material submitted is "copyrightable subject matter" and if so, subsequently gives a Certificate of Registration. The Pro-IP Act amends Sec. 410 ((c) and (d) are now (d) and (e) respectively) to insert (c) which embodies the "doctrine of fraud" in the registration process (see here). The Amended section reads as follows:

“(c) (1) A certificate of registration satisfies the requirements of section 411 and section 412 regardless of any inaccurate information contained in the certificate, unless—
“(A) the inaccurate information was included on the application for copyright registration with knowledge that it was inaccurate; and
“(B) the inaccuracy of the information, if known, would have caused the Register of Copyrights to refuse registration.
“(2) In any case in which inaccuracies described under paragraph (1) are alleged, the court shall request the Register of Copyrights to advise the court whether the inaccuracy of the information, if known, would have caused the Register of Copyrights to refuse registration.
“(3) Nothing in this subsection shall affect any rights, obligations, or requirements of a person related to information contained in a registration certificate except for the institution of and remedies in infringement actions under sections 411 and 412.”.

  • Copyright Registration is not a prerequisite to institute Criminal Prosecution

The original language of Sec. 411 is "no action for infringement of the copyright in any United States work shall be instituted until preregistration or registration of the copyright claim has been made in accordance with this title." Sec. 411 has been amended and as shown in an analysis done of DoJ's suggestions. "No actions" in Sec. 411 of the Copyright Act now clarifies that copyright registration is a requisite only in civil actions and not criminal ones. A rationale that was not happily accepted was "Prosecutors do not control whether or when a copyrighted work is registered. Because prosecutors work for the public good, they should be able to institute an infringement prosecution even if the copyright has not yet been registered." The Amendment reads as follows:

"(1) in the section heading, by inserting “civil” after “and” ; and
(2) in subsection (a), by striking “no action” and inserting “no civil action”.(b) Technical and conforming amendment.—Section 411(b) of title 17, United States Code, is amended by striking “506 and sections 509 and” and inserting “505 and section”."

The good news is that the Attorney General does not have the power to pursue civil infringement cases and copyright owners may do so on their own. The Attorney General may pursue infringers only in cases that are criminal in nature. Additionally, no new provision has been added to the DMCA for "anti-trafficking" measures.

Links:

CDT

Original Post

Tuesday, October 21, 2008

Keyword triggers trademark lawsuit; Judgment v. Settlement?

And we are back. This time in Texas. American Airlines sued Yahoo for its keyword advertising model which allegedly misleads consumers and misappropriates AA's mark. Eric Goldman has drawn a comparison with the AA-Google lawsuit. He also adds that a vicarious trademark infringement claim in the Yahoo matter erroneously uses the vicarious copyright infringement language from the Google matter! Having settled with Google and Rescuecom still in the pipeline, a clear and favored precedent is yet to be seen. One can only hope that there will be no settlement, but I think we all know what to expect.
Goldman points out correctly that Yahoo's model is favorable to trademark owners and wonders why Yahoo hasn't settled already instead of facing a lawsuit. Well, AA settled with Google. Did Google cease to operate its contentious model where adword triggers are trademarks? Apparently, not until recently. Goldman speculates whether Google used the time between July 2008 until now to produce a more effective tool. Yahoo is holding on. Maybe, just maybe....we get something worthwhile from this lawsuit.

Monday, October 20, 2008

GE v Nantucket

G.E. accused Nantucket funding LLC of having falsely representated a connection or sponsorship with their company which has led to consumer confusion. The complaint is available here. The specific allegations include:
  • Lanham Act Sec. 32(1) - Trademark infringement,
  • Lanham Act Sec. 43(a) - Unfair competition and false designation of origin,
  • Lanham Act Sec. 43(c) - Dilution & tarnishment
  • N.Y. Gen. Bus. Law Sec. 360-1 - Dilution
  • N.Y. Gen. Bus. Law Sec. 349- Unfair and deceptive trade practices
  • Common Law - Unfair competition

Though the link is unavailable currently, the problem is clear from this writeup that appears after a basic google search for the defendants.

"Hard Money LenderNantucket Funding LLC operates a division of G.E. Capital Group as a nationwide private real estate investment firm that provides short term asset based ...www.nantucketfunding.com/ - 33k - Cached - Similar pages - Note this"

The defendants, G.E. claims are involved in a financial scam while depicting themselves to be a subsidiary of G.E. This is causing irreperable harm to G.E.'s business reputation.

Wednesday, October 15, 2008

Is "scope of protection" for well known marks ABSOLUT?

TIML Golden Square, a subsidiary of Times, launched a Radio station called Absolute Radio. The class of goods is music and entertainment brand (Int'l Class 41).
V&S which owns Absolut Vodka and Absolut Tracks alleges that the term 'Absolute' results in trademark infringement and passing off. Absolut's "promotional activities have extended into areas other than just the selling of vodka". Thus consumer confusion is possible.
IPKAT asks "Can listeners tell the difference between a vodka brand and a radio brand?" and answers humourously, it "depends on how much vodka." Funny.
It is clear that consumer confusion as to ownership of the brand is the central issue. However, an integral consideration is that Absolut is a well known mark.
International protection of well known marks takes its roots in the Paris Convention and Art 16, TRIPs. Under Article 6 bis of the Paris convention, member states have the obligation to reject registration of a mark when it is confusingly similar to a well known mark.
Article 16 of TRIPs indicates that the goods and services must be related and consumer confusion likely. Specifically, "use of that trademark in relation to those goods or services would indicate a connection between those goods or services and the owner of the registered trademark and provided that the interests of the owner of the registered trademark are likely to be damaged by such use....In determining whether a trademark is well-known, Members shall take account of the knowledge of the trademark in the relevant sector of the public, including knowledge in the Member concerned which has been obtained as a result of the promotion of the trademark."
Further, the Community Trademark Regulation (CTMR) in its Article 8(5) prohibits registration of mark that is confusingly similar, even though the class of goods or services are dissimilar. (protecting against dilution). Article 9(1)(c) protects against dilution by use and prevents the usage of a well known mark "where use of that sign without due cause takes unfair advantage of, or is detrimental to, the distinctive character or reputation of the earlier CTM."
Given the time, money and effort invested into promoting the brand Absolut in the UK, V&S has a strong upperhand. Absolute Radio is a result of a very recent rebranding effort. Absolut, in that case, might well have the last word.
Wellknown marks has not been defined yet but preferential protection is afforded in certain circumstances to marks with reputation. An interesting read on well known marks is available here.

Tuesday, October 07, 2008

No 'Apple' a day, keeps the lawsuit away. But if the lawsuit is worth it, should you keep the "Apple" away?

Probably Not. But today is not one of those days.

A Canadian School has been sent a notice by Apple because the formers logo allegedly infringes on the latter's Apple trademark. Apple's letter claims that the School's logo is "falsely suggesting that Apple has authorized [its] activities,which include offering computer software operation courses." The School displaces any notions of naivety, attempts to "play nice" by putting up the images (below) for all to decide for themselves on the similarity in the marks - give a Ye or Nay.

My Answer is a Ye.

This lawsuit is similar to a recent dispute that arose between GreeNYC and Apple. GreeNYC has an "infinity apple" design and is colored green to create environmental awareness. GreeNYC applied for its mark in May, 2007 and Apple filed an opposition.

Though both use a single leafed apple, the leaf is each is turned the other way. Filing an opposition is important when a mark is up for registration and that is exactly what Apple did - be prudent. However, given the dissimilarities in design and goods/services area, it might well be settled amicably or grounds for refusal under Section 2 of the Lanham Act will be considered. (See NYT)

On the other hand, technology related services using an apple for a logo, with a leaf pointing in the same direction....the question is - will "it" be saved by the bite (or the lack thereof)?

Trademark infringement is ascertained when there is a likelihood that consumer confusion can result. The factors considered are - strength of the mark, degree of similarity of the marks, degree of similarity of the goods, likelihood that plaintiff will bridge the gap, evidence of actual confusion, defendant’s good faith in adopting mark, quality of defendant’s products/services, and sophistication of buyers. With famous marks however, there is the added issue of dilution to distinctiveness.

Apple is a global brand with an undeniably distinctive trademark - the apple with a bite on the right side and a leaf titled to the right. Apple also uses various colors within its mark. The Canadian School's logo has:

  • a whole apple without THE bite
  • a leaf pointed in the same direction as the Apple mark
  • the acronym VSBT
  • multi-colored with blue and white
  • a "stylized mountain"

Another problem for the school is that it offers computer related courses and that brings the proximity of goods closer than GreeNYC's environmental endeavors.


Thursday, October 02, 2008

Copyright Board: Latest in Royalty Rates

Set to be applicable from 2012.
The Rates:
  1. CD and music that is downloaded from providers like iTunes and Amazon stays at 9.1cents/track.
  2. Mechanical Royalty rate for master tones/ringtones are at 24 cents.

In the pipeline, is a "ratification of royalty rates that streaming or non-permanent forms of music" shall be based on percentage of Revenue. (See NYT)

Wednesday, October 01, 2008

IP Czar

The Pro-IP Bill covers the legislation aspect and the Intellectual Property Enforcement Coordinator (IPEC) is the Policy arm. The Bill increases penalities for IP infringement and ciminal copyright violations. However, the establishment of IPEC has not been well received. (See Content Agenda). IPEC will work as an Advisory Committee to make policy on enforcement, but not interfere in its enforcement. To find out more, read a good write up on CNet on FAQ: What to expect from a new IP cabinet position.

Intellectual Property Committee(IPC), SABANY

A collaborative community to enhance the skills and competency of South Asian lawyers in New York, in intellectual property law. Learn more about IPC. Become a member.

RealDVD or StealDVD?

RealNetwork Home Entertainment Inc.'s (RNHE) product called RealDVD has met with serious opposition from Hollywood. This product permits you to "rip, burn and organize your DVD collection, which usually is armed to the hilt with DRM restrictions."(See ZDNet). Greg Goeckner, General Counsel for the Motion Picture Association of America (MPAA), referring to RealDVD as StealDVD, has alleged that the RealDVD "violates the law and undermines the hard-won trust that has been growing between America’s movie makers and the technology community." MPAA filed for the issuance of a temporary restraining order against RNHE from selling its RealDVD. (See Statement)

RealDVD, MPAA claims, is in violation of the circumvention provisions (manufacture and trafficking) under the Digital Millennium Copyright Act (DMCA). Section 1201(2) of the DMCA prohibits the manufacture, or distribution to the public, of devices/technology that are "primarily designed or produced for the purpose of circumventing a technological measure that effectively controls access to a work protected under this title..." “Circumvention of technology” means to descramble a scrambled work, decrypt an encrypted work, avoid, bypass, remove, deactivate or impair technological measure, without the authority of copyright owner. MPAA alleges that the RealDVD "illegally circumvents this copyright protection system" and that the product use is not one that is "intended" by a CSS license.

CSS stands for Content Scramble System. This is encrypted into the DVDs to prevent unauthorized reproduction and distribution of the copyrighted material within the DVd itself.

RealDVD, in expected retaliation, filed for a declaratory judgment that it is in compliance with the "DVD Copy Control Association’s (DVDCCA) license agreement by retaining the “content scramble system” used to protect DVDs," and has further enhanced it "with an additional layer of digital rights management protection." (See Digital Daily)

The main premise of the dispute is whether DVDCCA's license permits RNHE to have a product like RealDVD that allegedly circumvents technological protections?

RNHE is hedging its bet based on the recent decision in DVDCCA v. Kaleidescape where Judge Leslie C. Nichols found no breach of contract because "nothing in the DVDCCA licensing agreement prohibits the development of products that allow users to copy their DVDs." This matter has been appealed by DVDCCA.
DVDCCA's in its opening brief appealing this decision explains that the CSS License is structured as followed:

A General Specification is where the important provisions are tucked in i.e."crucial protections against unauthorized copying of DVD content, including, the requirement that when a machine plays back DVD content for viewing, the physical DVD itself must be present in the device." DVDCCA contends that the Court's interpretation that General Specifications are not part of the Technical Specifications, is in error. This addresses the contractual dispute.
The DMCA issues will depend on how the product is technologically structured; whether it was created to enable circumvention. RNHE insists that it has two layers of protection, over and above being in compliance with the the CSS requirement in the license.

Tuesday, September 30, 2008

PRO-IP Bill - UPDATE

The Pro-IP Bill , devoid of its provision permitting DoJ to file civil suits, has now been passed by the House and the Senate.

Monday, September 29, 2008

WordScraper scrapes through on Scrabulous matter

The Agarwalla brothers, as the decision of the Delhi High Court states, may not use the word "Scrabulous" as it amounts to trademark infringement. The Trademark Act of India, 1999, under Section 2(h) defines "deceptively similar" as "A mark shall be deemed to be deceptively similar to another mark if it so nearly resembles that other mark as to be likely to deceive or cause confusion." The word Scrabulous ofcourse was found to be so.
The Scrabble board itself does not however meet the threshold of originality to enable copyright protection. With that matter settled, the Scrabulous now WordScraper board, with a few tweaks, has set sail. In a sheer display of ingenuity, squares have been replaced with circles.

Friday, September 26, 2008

Microsoft scoffs at the existence of G.ho.st ('s TM)

A trademark dispute has arisen over the term "No Walls."G.ho.st claims that they have a pending trademark registration of their tagline "No Walls" and has been using it for the past eighteen months. (See Kara Swisher, Yahoo) Microsoft, "to their knowledge", denies it's existence. However, G.ho.st. has applied for the mark "No Walls", serial no. 77576419, under Int'l Class 009 on September 23, 2008.

Claiming that "No Walls" is the tenet of their business model which facilitates free, personal computing through an online presence, as opposed to being tied down by "physical devices", the CEO of G.ho.st. has claimed "unfair competition, palming off and dilution of our trademarks."

Microsoft, fires back stating that:
"Even if they did [own a trademark], they cannot prevent others from using the words ‘no walls’ together in a sentence or in a descriptive manner in ad copy. Nor can they claim ownership in word ‘wall’ or the idea of a wall. The tagline for Microsoft’s new ad campaign is ‘Life Without Walls’–a slogan that, taken in its entirety, is not confusingly similar to Ghost’s purported ‘motto.’”

The retort touches on some basic principles of trademark law. These are generic terms set up as a combination mark - so what? I can use it as a descriptive term. That is a Classic Fair Use defense. Descriptive marks often suffer from this vulnerability. Interestingly, however, in Zvi Schreiber's letter, the companies represented benefits attempts to form an association with "No Walls" and the lack of physical devices.

E.g:

* A personal computing environment (desktop, file system, apps) which is not “walled” into - or installed on–a physical devices–but is hosted and available from any browser

* A personal computing environment which is free of charge and not only for the well off

* A personal computing environment that does not require administration–no need to install or update software, no need for the user to perform backups or fight viruses

* A personal computing environment which is online and allows all users globally to share with each other directly.

A statement that an "Idea of a wall" cannot fall under ownership claims, attacks exactly these benefits. Though trademark law or any form of intellectual property right does not protect ideas, per se, trademark law certainly does applaud "association". This is the very basis of acquired distinctiveness. What do you associate "No Walls" with - the company. Why? The concept of being free of physical barries i.e. walls.

Well, let's see how this proceeds.

Facebook & Privacy Issues

Ever tried this?When your birthday is listed on facebook, everybody you know, knows it’s your birthday. (Urgh!)But what happens when you send out a minimum of 5 birthday messages to one of your friends and post it on their wall. You hit a jackpot. The "Facebook Team" sends that person a birthday message, which by the way disappears the next day. Hmm….interesting. Privacy issues?

Privacy Policy, Facebook:

"Facebook may also collect information about you from other sources... in order to provide you with more useful information and a more personalized experience."

Very personalized.

Friday, September 19, 2008

LV v City Chain

LV sued City Chain for trademark infringement of its Flower Quatrefoil and Flower Quatrefoil Diamond. Quatrefoil means "a representation of a flower with four petals or a leaf with four leaflets, especially in heraldry." In other words, a representation that we distinctly recognize as being associated with LV.
LV uses this pattern on many of its products. It claims that the quatrefoil pattern is distinctive to LV and City Chain's usage of the same pattern will confuse consumers. The existence of a similar product in the market lessens consumer appeal for a LV watch with the LV pattern. As a result, no distinctiveness remains.
A claim for trademark infringement looks at factors such as strength of mark, degree of similarity, proximity of products or services, quality of defendant’s products or services, sophistication of the buyer, etc.
City Chain defended itself by stating that there is no similarity in the quatrefoil designs and that the consumer bases for LV and City Chain are dissimilar. Claiming use of the quatrefoil as a decorative mark, it emphasied non-resemblance to the LV trademark. Additionally, to bolster its defence against consumer confusion, City Chain points to the presence of the word "Solvil" on the watch.

Having the word "Solvil" on the watch, albiet as Mr. Wong (from LV) says is in a small typeface, is a factor that will be considered as evidence of dissipating consumer confusion. Another significant factor considered will be the difference in the consuming public for the two products.
Now to see what evidence is presented in support of or against existent or potential consumer confusion.

Monday, September 15, 2008

Yahoo Yodel Registered in India

While we are riding the wave of registration issues with non-traditional trademarks, a recent development in India is noteworthy. For the very first time a sound mark has been registered. Under the Indian Trademark Act, to be registrable a mark must be capable of graphical representation. The Yahoo Yodel, consisting of “the sound of a human voice yodeling the word YAHOO!” was registered in August 2008.

Friday, September 12, 2008

Strategy to register a non-traditional trademark

I know this comes a bit late given that Apple registered its "non-traditional" trademark for the 3-D shape of the iPod [or even Yamaha Motor Craft for its arcing water spray!]. Yet, I wanted to link up to this article on WSJ because it gives a great 5 step stratergy on how to successfully register a non-traditional trademark.
  1. Give the product a unique name (See Marketing Dept.)
  2. Make sure you get the utility and design patents i.e. make the design unique (See Product-Development Dept.)
  3. Advertise it heavily (Marketing), but isolate product shape and company name to get the intended effect.
  4. Apply for traditional trademarks that are a step towards the registration of the non-traditional trademark. Get the 2-D registration and one for co-branding use.
  5. Finally, having covered every possible base, apply for the non-traditional. The classfication should not be too broad. Keep it simple and with a distingushing feature.

Good to know.

Thursday, September 11, 2008

Enforcemant of the IPR Act, 2008

The Enforcement of the Intellectual Property Rights Act, 2008 is causing substantial unrest. The Enforcement of IPR Act gives the government authority to enforce civil suits against copyright infringers. This Act takes its roots for language and identity from Senator Leahy's PRO-IP/PIRATE ACT. His justification for Government Authority in instituting civil suits for copyright infringement is the necessity to avoid the severe consequences that result from criminal sanctions. In essense, it's highlights are:

"Title I -This title gives the Attorney General authority to bring civil actions against anyone whose conduct constitutes criminal copyright infringement.

Title II- Enhancements to Civil Intellectual Property Laws - More specifically, it amends the Copyright Act so that registration of a copyrighted work is a requirement before bringing a civil infringement suit, but not a criminal one. This title also allows seizing documents and records in civil infringement actions concerning the manufacture, sale, or receipt of things involved in those violations.

Title III - Enhancements to Criminal Intellectual Property Laws. The general forfeiture provision is also improved in two ways: it does not permit forfeiting property used in an offense unless it is owned or predominantly controlled by the violator or a conspirator, and it requires the government to establish a substantial connection between the property and the violation."

The opposers have requested revisiting this Act so that certain issues may be addressed in a more fair manner. The details are enumerated in the letter and the significant highlights are as follows:
  1. DOJ does not require a right to pursue copyright infringers because "Movie and television producers, software publishers, music publishers, and print publishers all have their own enforcement programs."
  2. This Act deposses a defendant from protections he has in a criminal action.
  3. The burden of proof for the government is "preponderance of evidence"- a standard too low.
  4. The defendant is not eligible to receive free legal representation
  5. S.3325, Title III exposes property of "unaffiliated, non-infringing thrid parties" to forfeiture (read online service providers). This expands the normal criteria i.e. forfeture of property requires ownership of infringing property or predominant control.
  6. What is the limit on forfeiture on such third party sites. Does it expose a "virtual bystander's" material to such forfeiture?
  7. Forfeiture is also imposed for technological circumvention. This adds fuel to the fire for an existent controvery on imposition of potential liability for technological circumvention in cases of fair-use.

Opposers include the EFF, American Association of Law Libraries, Consumer Union, IP Justice, Medical Library Assocition, to name a few.

It is a bit frightening. Substantial contentions have been raised. A tax payer's money being used to "confer "an enormous gift of federal resources to large copyright owners" (See letter) is scary, but it has been correctly said that it might also be a real deterrent in promoting the free-wheeling spirit of innovation. One's brainstorming and experimentation could land you in a gladiator style scenario. You have your hopes and dreams and they have the big bucks to hound you down to submission. Try winning against that!

However, what concerns me more is the broadness of the forfeiture provisions. Hmm....

Monday, September 08, 2008

Rowling v. RDR, The Decision

The verdict is in.
"Mr. Ark may not attempt to sell a plum-cake,
the plums of which were not his for the taking!"

I'm joking. Rowling in her testimony during the trail had dramatically analogized her work to a plum cake and Mr. Ark's work being a product of stolen plums.(See here) So in other words, claims of fair use were thrown out and Ms. Rowling succeded in proving copyright infringement and irreperable harm.
Quantitative and qualitative copying go towards demonstrating copyright infringement. This is the basis of the substantial similarity test in Ringgold. Rowling established successfully that the Lexicon had copied a quantity sufficient to demonstrate a "finding of substantial similarity between the Lexicon and Rowling novels." As for qualitative taking, Rowling's character's and work is decidedly fictional. Judge Patterson also added that "even though it's expression can be used in a "factual capacity"," the expression is still fiction and not reduced to facts. Similarly, re-arrangement of fictional facts does not "re-alter" Rowling's work enough to allow the Lexicon to escape the existence of substantial similarity in their works. Further, though the Lexicon's "plot summaries" were not extensively detailed and comprehensive, they were sufficient to warrant the establishment of a prima facie case of copyright infringement.
Fair use consider four factors which I have detailed before.
The first factor requires, and as I stated, an identification of how transformative the Lexicon was. The Court found that though the transformativeness of the Lexicon was inconsistent, it nevertheless served as a useful reference guide for the public. The commercial nature of the work weighed only "slightly against finding of fair use." The Court also pointed out that a finding of bad faith is not central to a fair use analysis. Thus, Vander Ark's genuine belief that his work was "ultimately fair" did not give the plaintiff's a win in this subfactor.
As for the second factor of fair use, the outcome of this may be summed up in the following quote: "The Lexicon's verbatim copying of such highly asthetic expression raises a significant question as to whether it was reasonably necessary for the purpose of creating a useful and complete reference guide." Needless to say, this factor hugely disfavored the defendant.
Distinguishing the purposes a child would read the Lexicon for from the Harry Potter novels, Judge Patterson categorically stated that it was highly unlikely that the Lexicon would usurp a market for the novels. However, the Lexicon most certainly can substitute the market for companion books and derivative works based on the songs and poems in the Harry Potter novels.
Significantly, Judge Patterson, in support of striking a balance between ownership rights and freedom of expressions, encouraged production of reference guides, as long as they did not, in the words of Rowling, "plunder the works of original authors".

Rowling prevails; The Lexicon must retreat

Judge Patterson has determined the Harry Potter/RDR matter in favor of J.K. Rowling. The Lexicon failed to qualify for fair use; Ms. Rowling successfully proved irreperable harm from it's existence.

Links:
New York Times

Sunday, September 07, 2008

Warner unhappy with the discovery of Harry Potter's Indian brother - Hari Puttar

Warner Bros. sued Mirchi Movies in India in an attempt to stop the release of the latter's movie called "Hari Puttar". The basis for the lawsuit is the uncomfortable similarity in the title with Harry Potter. The etymological significane of "Hari" is that it is another name for the Indian God, Vishnu. 'Puttar' simply means son in hindi. Trademark registrations are also often contested on phonetic similarity because it can lead to consumer confusion. As for claims of copyright, since titles are not protected under copyright law, it shall be hard to sustain that claim. Warner Bros. is notoriously famous for leaving no stone unturned in their effort to protect their IP rights. And just as much for not divulging details of their pending litogation. Once disclosed, I shall post more on this interesting matter soon.

LINKS:

Yahoo
Reuters

UPDATE:
Suit dismissed. Reason : No consumer commonality to facilitate consumer confusion

Wednesday, September 03, 2008

Veoh: iO you nothing because V-oh! are always SAFE

It's been a long summer break and am glad to transition back on a strong pulse. With a good concrete ruiling.
The looming issue was whether DMCA's safe habor provisions protect websites surviving on user generated content, when such content is copyrighted. Yes. As long as such websites aggresively disallow infringers to operate in their cyber-realm, they are protected by the safe harbor provisions.
In a iO Group v Veoh, stringent compliance with DMCA provisions and a proactive approach to reporting repeat infringers to Copyright Agents played hugely in Veoh's favor. Veoh actively enforced its user policy and acted "expeditiously" in its notification and take down procedure.
A lesson well executed by Veoh and an important business MUST-Do for those who are lagging. Dedicate personnel to guarding against potential and huge copyright liability by complying with DMCA and taking that extra lap for serious enforcement.

Thursday, July 24, 2008

Scrabulous - Infringorous!!! (Part II)

Last november I had pondered on the issue as to why Scrabble was not going after Scrabulous. Well, now they have. The possible claims are copyright and trademark infringement. Though fair use if a defense to copyright infringement, Scrabulous might fare well only if it's product is "transformative" (See Kelly v Ariba). Trademark infringement is an obvious option given the similarities that exist between the two names.
For an excellent articulation of the legal issues, visit The Legality .
Links:

Wednesday, July 23, 2008

Baby Blues - Trademark "infringes" on baby fun

On the WSJ, Ms. Katherine Rosman wrote an article articulating how children's birthday parties are often reduced to crying fests. In baby-tongue it’s complaints about the lopsided sponge bob and in lawyer-tongue its concerns about trademark infringement.

Trademarks is a subject that is close to my heart, but so is my visiting 7 month old niece.

Proactively protecting trademarks is prudent and the old saying "prevention is better than cure" eventually becomes monetarily valuable. After all, the future success of lawsuits based on trademark infringement depends on such practice. Yet, should we consider leaning more towards business viability than towards legal paranoia?

One of the arguments from media companies is that they do not want to have their "highly developed" characters parading around a room with nappy padded bottoms running astray. Really? Are you sure that you will not find that one kid who is yet to be converted at the VERY SUCCESSFUL birthday bash?

Licensing costumes could keep a tab on the use of trademarked products and also get free mileage, up front and center, in the most persuasive crowd – the kids. Imagine, the now converted child shows up in a store, notices that character who he/she did not really care about until that party yesterday (and believe me kids can be oh so picky!) and begins the oldest and surest art of persuasion in history – WAILING! How many overworked and nearly keeling over mothers will fight that one off! Go figure.

The quivering lower lip and the watery eyes filled with dismay – admittedly it is a proponent of this stream of thought, but as a trademark lawyer business sense is not a factor far removed from decision making. To be fair, I believe costumes are licensed but are just not easily accessible. So what good is a carriage without the horses? Developing a business plan which address accessibility and yet confers limited rights to the licensee might work.

Maybe it's a thought worth revisiting.

Tuesday, July 15, 2008

Contributory Infringement: Who's to blame?

In a decision that will predictably be appealed, eBay can heave a sigh of relief after finding victory in American trademark law (not having had much luck in France where it coughed up a substantial chunk to Moet Hennessy Louis Vuitton). Non-liability for contributory infringement was awarded to eBay because U.S. trademark law requires that trademark owners be responsible for protecting their rights. Contributory infringement in Inwood Labs., Inc. v. Ives Labs., Inc. indicates that one who does not directly control others in the chain of distribution, can still be held responsible for their infringing activities under certain circumstances. Thus, if a manufacturer or distributor intentionally induces another to infringe a trademark, or if it continues to supply its product to one whom it knows or has reason to know is engaging in trademark infringement, the manufacturer or distributor is contributorily responsible for any harm done as a result of the deceit. Thus, providers of forums such as eBay's can rest assured (so far) that they will not be liable on the theory of contributory infringement if adequate take down procedure are in place.

Monday, July 14, 2008

Hendrix v Hendrix

In Experience Hendrix, LLC, v. Electric Hendrix, LLC at issue is trademark infringement, dilution by blurring and by tarnishment of the marks JIMI HENDRIX, JIMI HENDRIX ELECTRIC or JIMI HENDRIX ELECTRIC VODKA

Hendrix’s estate control passed from his father to his sister, Janie Hendrix. She filed a suit against Craig Dieffenbach, CEO of Hendrix Electric, who has claimed that using Hendrix’s image on a Vodka bottle is ideally associated with the spirit of Hendrix. Janie Hendrix, who claims to own much of the estate’s trademarks, has protested to the use of “very similar, if not exact” trademarked images of Hendrix on a bottle on Vodka (Jimi Hendrix’s headshot, a signature and the slogan “A JIMI HENDRIX FAMILY COMPANY”) and the suggested sponsorship.

Wednesday, June 18, 2008

J&J settles with Red Cross

Johnson & Johnson has now settled its controversies and claims with Red Cross in a trademark infringement matter, claiming this development to be "more productive".

Wednesday, June 11, 2008

S.H.A.R.K to P.R.C.A.- Bite Me!

The United States District Court for Illinois has a "fake compliant u/DMCA" matter to deal with. SHARK (Showing Animals Respect and Kindness), a non-profit organization, through EFF has filed a civil action against PRCA (Professional Rodeo Cowboys Assoc.) alleging improper takedown notices issued by the defendants under the DMCA.
Specifically alleged is the violation of §17 U.S.C. § 512(f). This section prohibits the knowing material misrepresentation of copyright infringement. The defendants claimed that the videos on youtube infringed their copyrights. Plaintiff's claimed that the videos are simply an expose of the mistreatment rendered to animals and therefore a crtique that is protected by free speech. Further, PRCA has no claim to copyright in the "live rodeo events."
Links:

Tuesday, May 20, 2008

Imagine 25 seconds of fairness

And million dollars in chairty? Ha!
But then there is always good 'ol Fair use which saves the day by emphasizing that it's really not about who or what, but simply how and why.
Yoko Ono sued Premise Media Corp for having used the song "Imagine" without the proper license in their movie Expelled: No Intelligence Allowed. EMI's motion claims harm to its inability to license the song and filed the motion in the NY State Court. Premise's reply claims protection under Fair Use and First Amendment safeguards.
Professor Tim Wu from Columbia Law referred to the disallowance of a 30 seconds clip as fair use being an evidence of copyright law becoming a "censorship law". WSJ. com also stated that Judge Lowe seemed a bit skeptical with Falzone's response of "a specific emotional response" being a better trigger as opposed to lyrics being sung or 'flashed' on the screen.
The reply states that "It was not necessary for Jeff Koons to use the legs and feet from Andrea Blanch's photograph. He could have simply drawn a pair of women's legs and feet from scratch. "
I have to say I agree.
For any form of Art to be appreciated, the threshold is usually dependant on the effect it has on the viewers mind. Take for instance movies or books. A good movie transports you into another world, making you but a mere pair of eyes who at the expense of the director experieneces moments of joy, laughter or pain. Books are a step further. One is not even limited by what the eyes sees, but only one's imagination. Effect.
If effect is integral for an artist to render his expression, shouldn't the use of that particular effect be necessary to have the adequate parodying effect?

The Topps Company Inc v Cadbury Stani

At the heart of the appeal, was a judgement given in November 2006 by Senior US District Judge Charles S. Haight, JR. The plaintiff claimed misappropriation of trade secrets on the ground that the defendant continued to manufacture and sell the Bazooka bubble gum after the license ran out in 1996. Judge Haight granted a summary judgment in favor of the defendant.
The Court of Appeals in The Topps Co. Inc v Cadbury Stani determined that the case at the time of the granting of a summary judgement was not ripe for such an outcome.
A summary judgment is granted where there is no genuine issue of material fact that may be tried.
The trademark analysis taken by the District Court corresponded to licenses, the territoriality principle and the intent of parties for assignment in gross.
Addressing assignment "in gross", the Court of Appeals highlighted the fact that an assignment in gross means a "transfer of trademark divorced from the goodwill" and that such trasnfer is invalid in the U.S. However, the fact that the Agreement dealt with trademarks rights in Argentina and not in the U.S., Argentinian Law would apply.
Further, applying the principle of territoriality which states that the "trademark rights exist in each country solely according to that nations laws" (See ITC Ltd. v. Punchgini, Inc., 482 F.3d 135 (2d Cir. 2007)), the choice of law question turns to the "effect in Argentina" for determination. Thus, the question of whether Stani had rights transferred to it in the license agreement would depend on Argentinian Law.
A significant point made by the Court stating that under U.S. law the goodwill requirement is that assignees product be "substantially similar" and not identical to the assignor's product. The defendant's pleading showed that the product could be made without using the plaintiff's formulas. Thus here was a triable fact, and the case was not ripe for summary judgment.
Lastly, given that the trend in 1970 for taking business risk was essentially to push the limits to attain a "flexible definition of goodwill necessary to avoid prohibition against assignments in gross", the parties intent in this case would be sufficient to disallow summary judgement.

Friday, May 16, 2008

Bombay Stock Exchange -The SENSEX heavy weight Championship

"SENSEX". This is the term commonly associated with the Bombay Stock Exchange (BSE) "to represent its benchmark 30-share Sensitive Index." See. The Hindu. The trouble brewing is approximately 2 hours from Mumbai, in Pune, where Mr. Deepak Madhukar Mohoni, a stock analyst has laid claim to the coinage of the term dated as far back as 1989. He claims that the BSE did not begin to use this term till 1992-93. He further emphasizes that he has a claim of ownership in the term SENSEX. (Note: the news reports are slightly inconsistent on this). Further, there is the allegation that the unprecedented use by others shows that BSE's cannot claim distinctiveness of the term SENSEX. Thus, BSE should not be permitted to register it. Navi.org has laid down amongnst aother, three significant reasons for refusal of registration of this mark by BSE. Firstly, it contends that the mark is not registrable in India because: (a) the SENSEX is not associated with a product or service, (b) SENSEX is not an indicator of any quality and (c) that the continuous use by BSE is not unique. Further, it claims the the SENSEX is subject to the principle of a "genericized trademark." Section 9(1)(c) of the Trade Mark Act, 1999 of India states that there will be absolute grounds for refusal of a mark "Which consist exclusively of marks or indications which have become customary in the current language or in the bona fide and established practices of the trade. Shall not be registered." Clearly, one issue will be that of whether the term acquired distinctiveness or simply became part of normal parlance. BSE counter-argued by laying priority by its registration in the USPTO under classes 16 and 36. Navi.org alleges that BSE used BSE-SENSEX instead of SENSEX itself, the latter of which is associated with the general health of the financial market in India. As to ownership, given that the term was registered in the name of the Bombay Stock Exchange, a transfer of ownership warranted by Section 2.171 of the U.S Trademark Law Rules of Practice & Federal Statutes, USPTO, was not complied with and thus BSE cannot claim to be the rightful registrant of the US Trademark of the term SENSEX. According to the India Trade Mark Act of 1999 ("Act"), goods and services shall be classified based on the Nice Classification i.e. international classification which is mirrored by the Indian classification of goods and services. The term could fall into the services category. The SENSEX is often used to describe a sensetive index of 30 largest and the most actively traded stocks on the Bombay Stock Exchange. It is clear that the term is coined. Who can claim prior usage, if at all? Will Mohoni prudently stake no claim and stress more on the fact that BSE has no right to use what is customarily attached to mean the Indian Financial market. Will BSE claim its right through the presentation of satisfactory proof of having "acquired distinctiveness". From statements such as "Patents will mean nobody can use the names without the BSE's permission and it will be able to charge a fee or royalty for such usage." (SeeRediff News) to full fledged 'intellectual property asset realization' wars - it's a great pleasure to see a changing paradigm. Other Reports: Hindu IBN Live Daily News Analysis Rediff News

J&J's turn to be Red (&) Cross; OR NOT?!?

The controversy surrounds the use of the Red Cross or the Geneva Cross against a white background. The Geneva Convention was a result of Henry Dunant's efforts to supply humanitarian assistance to the wounded on the battlefield and the distinctive Red Cross was a product of the Convention for the Amelioration of the Wounded in Armies in the Field. More recently, under the Federal Criminal Code, Section 706, the Red Cross may not be used or displayed by anyone other than the American Red Cross ("ARC") itself. Johnson & Johnson ("J&J") unhappy with ARC having licensed such use to four other parties, pursued litigation.
Judge Rakoff noted that "on the face of it Section 706 does not prohibit ARC from making any use whatever of the Red Cross emblem and words." His interpretation is based primarily on one, the Charter Act of 1910 which emphasizes this "breath of use" and second, the lack of prohibition in Section 706 for ARC's use of emblem and words.
The Charter Act of 1910 states that the use of the logo is prohibited by any one other than those already mentioned "for the purpose of trade or as an advertisement to induce the sale of any article whatsoever or for any business or charitable purpose”. The licensing agreement which ARC entered into was "for the purposes of trade" and to "induce the sale of an article." The licensing agreements also do "not contravene Section 706" as the purpose of such agreement is charitable, thereby legitimizing the entire use. Further, licensing to third parties, who under agreement such as "cause marketing" used the logo for similar purposes, is not prohibited. For the cases where the third parties make use of the logo for profit, there is still no violation of Section 706 because ARC expressly permitted such use. The opinion states specifically "In both cases, ARC itself is engaging in a use the statute permits, and the subsequent uses of the Red Cross emblem and words by the parties with whom ARC contracts, not to mention those still further down the usage chain, cannot be held to violate 706 without thereby rendering nugatory the permission granted ARC for the initial use."
Significantlym, J&J claimed that ARC's trademark should be invalidated which was subsequently counterclaimed. Premised on the violation of Section 706, a claim for invalidating the trademark, the exclusive use of which was granted by Congress to ARC 100 years ago, failed. The Court found that since Section 706 was not violated, the question of invalidating the trademark rights owned by ARC is moot.
The saving grace for J&J was that, it remained in legitimate use of the logo and was not indulging in commercial uses inconsistent with the purpose originally determined. J&J falls into the excepted "grandfathered" user, it's use will be protected if the use of the "the emblem “for the same purpose and for the same class of goods” as it was before 1905." (See fn 13. in Opinion: "The grandfather clause of 18 U.S.C. § 706 reads: “This 13 section shall not make unlawful the use of any such emblem, sign, insignia or words which was lawful on the date of enactment of this title.”). The Court finding that J&J's commercial uses were consistent with the pre-1905 uses, declined to grant ARC's allegation that J&J's current use exceeded those granted by the "grandfathered" clauses.
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Other Comments:
"In his opinion, Judge Rakoff noted the Red Cross had an agreement dating as far back as 1904 to use its logo on first-aid kits sold by a New Jersey company called First Aid Supply of the Red Cross, in exchange for a small sales commission."
Thus, Judge Rakoff lays stress on the existence of licensing agreements as far back as 1904. Steering his interpretation towards the "purpose" being consistent with the Charter Act and the lack of prohibition on licensing if the purpose was "charitable, business oriented" and "authorized" by ARC, Judge Rakoff implied that ARC had a free hold on deciding the use of the logo.
"The judge also said there could be little confusion in consumers' minds about the difference between a J&J product and one merely endorsed by the Red Cross."
That's self explanatory really!

Thursday, May 15, 2008

Dr.iPod

A regular Sunday evening usually surrounds sushi, glass doors and people watching. It was a particularly boring evening, so I began drifting off into thought. All of a sudden, my senses were yanked to rapt attention by the blaring and brightly colored automobile that whizzed part. Dr.iPod! Aha! Instantly, the question posed to me was - can they do that?
The two greatest words in the IP arena are -FAIR USE!
Under the US Trademark Law, there are two forms of permitted trademark fair use - Classic and Nominative fair Use. These are the two "get me out of jail free" cards from the trademark infringers lot.
Classic Fair use is usually permitted when the trademark is descriptive enough to not allow easy alternatives. For example: a trademark called "Bright bulbs". If a defendant wanted to describe his bulbs as bright bulbs, the plaintiff would have a difficult time arguing against the defendant's fair use defense.
Nominative fair use, on the other hand, is permitted when the use of a trademark is necessitated by its simple uniqueness. Eg: Chanel No. 5. In New Kids on The Block v News American Publishing, the test laid down for determining whether or not the use is nominative is:
a. The product or services must not be readily identifiable without the use of the trademark
b. The use of the mark must be as much as is reasonably necessary to identify the product or service
c. The user must not do anything that suggests sponsorship or endorsement by the trademark holder
Professor McCarthy has stated that, "nominative fair use" is "a term to denote one situation in which a mark is used in a manner that does not cause confusion and is therefore non-infringing." So, at the end of the day nominative fair use essentially begs the question - is there going to be confusion?
Apple Inc., as stated in an article on msnbc, is known not to "accept exchanges on iPods under warranty if their screens have been cracked or if it’s clear they’ve been dropped". So what would Dr. iPod do? Call himself exactly that, the use is restricted to identification of the product and certainly, no one can be confused into wondering "is Apple sponsoring this service?".
Ah well, it is in strange ways that one is reminded of the basic principles and doctrines of law. Sometimes a welcome reminiscing of old school days.

Friday, May 09, 2008

Getting Spank(d) is no fun for this Brit

The Atlanta based creators of SPANX have sued Sexy Panties And Naughty Knickers of London with a lawsuit alleging trademark infringement. The allegation is that the phonetic and visual similarity between SPANX and the abbreviation of the British Company's name i.e. SPANK, consumer confusion is inevitable.
The US TMEP in section 1207.01 discusses the factors considered to determine similarity between marks. When considering a word mark, a comparison between appearance, sound, meaning and commercial expression is done. The other important considerations would be the similarity in appearance, phonetic equivalents and meaning. The marks SPANX and SPANK have only the last letter which is dissimilar. SPANX goods include - "Clothing, namely hosiery, tights, socks, body shapers, bodysuits, camisoles, bras, panties, slips, shirts, pants, dresses, and skirts" and SPANK makes lingerie. Given that the marks are similar in appearance and sound, and the meaning in relation to the goods creates a commercial impression which is likely to cause consumer confusion - SPANX seems to have all the odds in its favor.

Three Stri(p)es and You're Out!

In 2001 Collective Brand's Inc. was sued by Adidas, claiming that Collective's shoe sporting two or four stripes infringed their distinctive three stripe-mark shoes. Out of 262 pairs of shoes, Adidas won it's claim of trademark infringement as against all but one Lot No. 9055. The jury found that Collective Inc. was guilty to an amount of $76.5 million. With simple check marks answering "yes" to trademark infringement, trade dress infringement, trademark and trade dress dilution, federal and state, deceptive trade practices, Collective's fate was sealed. Martin Schwimmer links to an interesting blog by Rebecca Tushnet's 43(B)log who addresses the issues of the value here of surveyed goods v. 'accused goods', bad faith, confusion, dilution and aesthetic functionality.

Monday, April 21, 2008

Woody Allen: Complaint

Woody Allen Compliant

The allegations are that since Woody Allen does not endorse any products or services in the US, the utilization of "his image and identity in total disregard to his rights of privacy and publicity, his exclusive property rights and personal rights in, and the use of his image and likeness" are "egregious and damaging." Claiming a violation of Section 50 (Rights of Privacy) and 51 of the Civil Rights Law in New York, Allen intends to disgorge the profits earned by American Apparel Inc. ( AAI ) from such allegedly 'unlawful use of image for advertising purposes' which purport his 'commercial endorsement.'

Harry Potter Series - To be or not to be: Rowling's Stolen Plums or Ark's stab at the Potter cake

Under the Fair Use Doctrine, the factor for purpose and character identifies whether the latter work is transformative. In Campbell, when the defendant’s work is more transformative, then lesser weight is given to the commercial nature of that work. The transformative nature and public benefit are two crucial considerations for this factor. In this case the conclusion will find a balance between the referential value of the Lexicon and the reasonableness of the amount taken from Ms. Rowling's work, to satisfy this purpose. Thus, does the taking add value to justify the proportion of the taking? Is it an excessive taking or the least restrictive form of taking?
In the present matter, the evidence and expert opinion for the plaintiffs alleged that the defendant’s “took more and did less”. Their expert's opinion indicated that the same “useful purpose” could have been satisfied with “brevity” in usage of copyrighted material. Examples were offered which compared the Ms. Rowling's original wordplay in her text and the extent of the same, used in the Lexicon. For instance, out of 2437 words in the Lexicon, 2034 words were “simply lifted” such that out of five words, three would be Ms. Rowling's. The argument made was that Ms. Rowling’s wordplay is distinctive and out of the entire content only 403 in the Lexicon may be attributed to Mr. Vander Ark.
The defendants argued that the “usefulness” of this ready reference guide outdid the monopolistic undertones of Ms. Rowling's enforcement strategy. They claimed that the Lexicon functioned as a reminder to one about details, which given the numerous characters and plots, and is all but time consuming. Eg. who is the character under a particular name Lord Voldemort. The Lexicon, the expert Professor Sorensen opined, is easily accessible, concise and pithy. Further, it was a 'cheap synthesis and distiller of information' by compiling into a single place, a ready referencer.
The plaintiff's counter argued with Dean Jerri Johnson's opinion, that there was 'infrequent' etymological contribution, the information was carelessly recorded, the pagination was not as per a standard usually followed or identifiable accurately (the current pagination scheme directed one to a chapter where a lengthy reading, for instance of 35 pages, was required before one discovered the root) and most significantly, information was non-paraphrased and non-quoted which logically concludes that he is the author of that material (which Mr. Vander Ark concededly is not). In essence, alleging "intellectual theft" the plaintiff's expert stated that the long entries were not helpful to her and it was difficult to distinguish between what was original to the Lexicon vis-à-vis Ms. Rowling's words.
Mr. Hammer defended the Lexicon, by attempting to step outside of the box argued that there is no real category that the Lexicon could fit into for a description. So how could she confidently say the Lexicon was conclusively not a ready referencer? Could she deny as confidently that a different form of a referencer could exist? A tad philosophical, but a good strategy nonetheless. Predictably, an argument on what standards apply for determining a reference guide ensued. Dean Johnson alleged that the Lexicon, being of 'dubious' quality with commentaries equal to 'tiny bursts that frizzle out' , did not meeting the quality standards required by the REA guidelines. Mr. Hammer argued that because the real audience were 9 year olds, the Lexicon is not meant as a scholarly reference guide or as a academic scholarship and thus the quality need not meet those guidelines.
It could have been argued that it might be prudent to first learn the basics before learning to distinguish it from the explorative conclusions. But that again is just my view and I don't intend to comment on the educational structure here or anywhere for that matter.
The defense rested with a closing which stressed on the usefulness of the Lexicon and that it would not affect a market for Ms. Rowling. Their expert on publishing often stressed that Ms. Rowling's popularity alone is sufficient to predict, that the sale figures of the Lexicon would be a mere drop in the ocean compared to the sale figures of her potential encyclopedia. The US Constitution guarantees copyright protection to ensure incentivizing further creation. And an outcome in favor of the Ms. Rowling's 'draconian' protection strategy would undermine that very aim, he argued.
Ms. Rowling, taking the stand a final time, analogized her work to a plum cake and Mr. Ark's work being a product of her stolen plums. The defense in its closing statement argued for fair use by claiming that Mr. Ark's work was merely his stab at an existent work. What is the extent to which an author can protect her work from being used? In what fashion may it be used? To what extent may it be used? To what extent does the 'incentivized' author go to tread carefully on this land mine of a subject? Judge Patterson referred to copyright infringement and fair use being a 'murky area of law.' Settlements are encouraged and often opted for in such matters and an appeal is also expected in this case. But as an author and as a lawyer, it is always the hope that soon this murky area will be remembered as nothing more that the early morning fog which took merely a ray of sunshine to dissipate.
Links:

Sunday, April 20, 2008

Harry Potter Series - PART III

The trial ended on April 16, 2008 with a main issue for Judge Patterson’s deliberation – whether the defendant’s can claim fair use for having used Rowling’s copyrighted material in Vander Ark’s Lexicon.

Justice Holmes in White-Smith Music Publishing Co. v Appollo Co provided a classic definition which included the following significant elements of copyright –An abstract expression, which possesses a right to exclude others from interference. Under Article I Clause 8 of the constitution, the justification of copyright is that it promotes learning and culture for public welfare, by the grant of exclusive rights to the authors, for a limited time. However, such a monopoly needs to have a positive effect by allowing the creation of other competitive works. Thus, the question is whether the Lexicon is a competitive work protected by the Fair Use doctrine or is it ‘wholesale copying’ unworthy of the protective status.

Section 107 of the Copyright Act, 1976 provides the four factors of fair use as follows:
1. The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit education purposes.
2. The nature of the copyrighted work
3. The amount and substantially of the portion used in relation to the copyrighted work as a whole; and
4. The effect of the use upon the potential market for or value of the copyrighted work.

Though in the closing arguments, stress was laid on the chronology of factors as being all important, Sec. 107 of the Copyright Act gives no indication how each of the factors should be weighed.
Some interesting issues I will explore are:
  • is the Lexicon transformative and thus useful, to entitle it protection
  • could the Lexicon have embraced brevity and still supplied the same level of usefulness
  • what is going to be the impact of finding fair use in this case on authors and their permitting use by fan sites in the future.

Stay tuned for more.

Tuesday, April 15, 2008

Harry Potter Series - PART II

And surprised I was.
Though today's proceeding lacked the excitement that was in the air yesterday, there was testimony by Mr. Vander Ark and experts from either side. Mr. Vander Ark testified that approximately 50% of his material came from Ms. Rowlings books directly and the remaining came from various other fan sites, contributions, essays, suggestions etc. Mr. Ark admitted to having discouraged other users of his website from cutting and pasting his pages onto theirs. (hmm....interesting - the words chosen carefully suggest that taking in whole is not acceptable to him, especially when the whole is a carbon copy. What about the 450 pages of nearly identical copying from Ms. Rowling's book?). Mr Ark thereafter proceeded to have his emotional moment in court today at the thought of not being a welcome part of the Harry Potter Club anymore.
It in interesting to note that prior to writing the Lexicon book, Mr. Ark admittedly had his concerns about anticipated copyright issues with the book in question. RDR advised him otherwise and even agreed to a controversial indemnification clause in the contract between them. Though the exact content was not mentioned in the contract, there was a verbal understanding that bared the result it has - an index containing material which dangerously flirts with copyright infringement.
Expert's from the plaintiff's side attempted to establish that with the loss of a "first to market" right, Ms. Rowling's encyclopedia will fail to receive the originally anticipated attention and market response. The distinctiveness would be diminished. This in turn would cause authors of future works to be careful of the latitude they give to fans regarding the use of their material. The result of which is expected to cause a chilling effect in that healthy relationship.
The expert from the defendant's side provided a counter opinion saying that Ms. Rowling herself was such a "figure" in the publishing industry as compared to Mr. Vander Ark, that her book would sell millions as compared to a risky/optimistic prediction of 10,000 for Mr Ark. He was confident that Lexicon would not compete in a meaningful way with Ms. Rowling's encyclopedia.
Now, here's the surprise or well, maybe not - Judge Patterson at this point was visibly unhappy with the way the case was going (long and seemingly endless presentment of evidence with no conclusion in sight) and so he decided to speak. He said that the case was now becoming more lawyer driven than client driven. He said that though Ms. Rowling's feelings are strong regarding her work and the defendants as regards fair use, maybe it was time for the parties to talk before they go down this road. HA!
Utter silence in the courtroom. So tomorrow should we expect a shift in gears or just more determined undermining of each others efforts? Can hardly wait.